Although digital marketing has gained traction over the last decade, that doesn’t spell the end for traditional marketing techniques. As stated by Forbes, out-of-home advertising continues to grow as a viable marketing strategy.
The most effective way to convert your marketing strategies into sales is by making sure it reaches your intended consumer wherever they are. Outdoor advertising has stood the test of time when it comes to marketing success.
Steadily growing in number, there are currently about 342 thousand outdoor advertising billboards in the U.S. When it’s done right, this strategy is engaging, memorable, and—most importantly—noticeable—to a wide range of audiences.
Creativity goes a long way when it comes to billboards. Over the years, we’ve witnessed several spectacular ad campaigns that have left a lasting impression on us.
Here are some notable ones:
Coca-Cola’s Social Initiative Ads
The massive beverage company is an advertising maestro like no other. With its distinctive red color, it’s difficult to miss their billboards no matter where you are.
This outdoor ad takes into account a social issue, allowing them to take a much-needed initiative. The memorable white swirl on these Coke billboards points viewers to recycling cans placed below the billboard.
It’s a classic example of using your brand’s recognition for good!
McDonald’s Missing Golden Arches
There are a few things in the world that are more iconic than the McDonald’s logo. Set against a vibrant red background, the bold yellow ‘M’ shape is an un-miss-able icon to many. The company incorporates it into various ad campaigns over all channels, including billboards.
The popular golden arches are often displayed on billboards, except they’re cleverly cropped out just enough to be intriguing. What makes this billboard so effective is that it’s often placed near a McDonald’s outlet, making people turn their heads and notice the franchise close by.
Mazda’s Head-Turning Ad
Among the thousands of billboards in the U.S, 8.8 thousand are digital billboards. By combining two of the most popular advertising trends—billboards and digital marketing—companies are able to attract the attention of potential consumers.
Mazda did just that. The company placed an ad showing a video of their cars; the interesting part of the billboard was the ticker that counted how many times passersby turned to look at it.
In just two days, the interactive billboard ticker has amassed about 15,000 head turns.
Out-of-home, like billboards, can effectively garner attention for your brand. If you’re looking for a billboard advertising services Phoenix AZ, you’ve come to the right place.
Our billboard advertising services include an eye-catching inventory to meet your needs. Our digital and classic billboards can be placed in high-traffic areas like airports, on benches, and bus station shelters.
Phoenix AZ AD Agency is a one-stop-shop for all your advertising needs, guaranteeing your satisfaction each time. Contact us to receive a free quote for your next campaign!