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Advertising Advice

Phoenix AZ Ad Agency Owner Jason Kelly Published by GET Phoenix Young Professionals

Here is an excerpt from the 2800 word how to legally become an entrepreneur guide.

Well, if you’re reading this, please do not accept my advice over the advice of a business accountant or attorney. But do understand that I personally have launched four companies in Arizona, some of them successfully, and overseen the launch of a half dozen of my clients’ companies through my current company Phoenix AZ Ad Agency.

Like many of you when I was on my journey on how to get started, I fell for a lot of Facebook gurus, business consultants and email funnels and all of the nonsense that goes along with marketers who are just trying to take advantage of young entrepreneurial knowledge seekers. So, now that I am in a position where I can speak intelligently on exactly what you need to do in order to start a business without fear of screwing up or having to pay thousands to a business consultant, please take a look at the 12 steps you as a young professional need to take when making the switch from employee to entrepreneur.

1. Defining Your Product or Service Offering, Market Research and Competition Overview

In order to attract clients, offering a clear and defining product or service offering with a clear and concise value proposition is crucial. An easy to understand definition of your service offerings is key to the marketing and advertising of your company. The key to success is providing prospects with the ability to differentiate your company from the myriad of other competitors available to them.

Have you defined your sales process? Have you defined your customer service policies and terms of service? Do you have a privacy policy intact? Have you done a SWOT analysis, and do you know the names, prices and service offerings of the competitors closest to your product/service matrix? If you can not effectively differentiate yourself from your competition, your prospects never will.

To read the other 11 steps head on over to the GET Phoenix Young Professionals Blog